Why People Love the Smell of Gasoline
Have you ever caught a whiff of an errant splash of gasoline at the gas station? You may be too […]
Research on Scent Marketing
Smells Can Boost Learning During Sleep
A recent study, which uses rose scents to boost memory performance, investigates the role of odour in learning and memory.
Business using Scent, Research on Scent Marketing, Scent in the Media
The Odor Effect: Stores That Smell Better Do Better Business – Jewelers’ Circular Keystone
Take a whiff. What does your store smell like? If the answer is Mr. Clean, Lean Cuisine, or “nothing,” consider
Research on Scent Marketing
Nielsen report – Win over Asian Consumers with an Emotional Connection
Asia Pacific consumers are the most likely to be won over by designer brand appeal. Three in five Asia Pacific
Biology of Smell, Images of Scent, Scent Marketing, Scent Delivery, Research on Scent Marketing, Scent in the Media
Smell Chocolate, Feel Better – says research
Neil Martin at the Human Olfaction Laboratory at Middlesex University, discovered the power of chocolate in an experiment where he
Biology of Smell, Research on Scent Marketing, Scent in the Media
The Bad News for 83% of Advertisers – Sydney Morning Herald & The Age 26/03
What we hear and what we smell are more powerful than what we see…Brand futurist Martin Lindstrom says as little
Aroma Marketing, Biology of Smell, Business using Scent, Campaigns, Research on Scent Marketing, Scent in the Media, Scent Marketing Case Studies
BURGER KING® FLAME™ – Body spray of seduction, with a hint of flame-broiled meat
No jokes! American men (and women?) can for a mere $US3.99 get it on, that is get the scent of
Aroma Marketing, Biology of Smell, Business using Scent, Research on Scent Marketing, Scent Delivery Systems, Scent in the Media
Brazil, land of sensuality and samba going big on Scent Branding
BrandChannel.com – Branding by the Nose in Brazil by Ana Paula Palombo Terzi Smell is a 24-hour, seven-days-a-week sense. It
Research on Scent Marketing, Scent in the Media
Retailers – Don’t slash your prices (or your wrists) just yet
The Lovemarks effect, a book written by Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, demonstrates what differentiates a ‘brand’ from
Aroma Marketing, Research on Scent Marketing
NEWS FLASH: Aroma Of Chocolate Chip Cookies Prompts Spending Spree
According to a Study – YES it happened, and YES the shoppers were even on a tight budget! Read the