“Memories, imagination, old sentiments, and associations are more readily reached through the sense of smell than through any other channel.”
– Oliver Wendell Holmes
The sense of smell is the strongest of all human senses and the closest sense linked to memory. Every day we encounter aromas that have a powerful influence on our emotions, our moods and ultimately our behaviour.
Scent Marketing (also known as Ambient Scenting) is sweeping the business fraternity as brands and marketers are discovering the strong role scent can play in their efforts to distinguish themselves and connect with customers in a powerful and emotive way.
With well over a decade of experience in Scent Marketing, let us captivate you with what the Power of Scent can do for your business.
Science and Research
For something so groundbreaking, the field of research into scent marketing for businesses has been muted for so long. But no longer….
Scent Marketing Research papers:
Further Scent Marketing Industry Resources for Businesses:
Monell Chemical Senses Center
Sense of Smell Institute Smell & Taste Treatment and Research Foundation
Dr. Rachel Herz – Brown University
Dr. Alan Hirsh – Smell & Taste Treatment and Research Foundation
Eric R. Spangenberg, Ph.D. – Washington State University
Dr. Gerald Zaltman – Harvard Business School
Sense of Smell
“Smell is a potent wizard that transports you across thousands of miles and all the years you have live” – Helen Keller
The human sense of smell is just that – HUMAN. It is deeply felt, personally and culturally relevant. and incredibly emotive.
Processed in the seat of our brains in an area that also looks after our human faculty for memory and emotion, new research today shows what poets, lovers and travelers have -since the beginnings of time- transcribed and romanticized: The powerful connection between our moods, emotion and memory with our Sense of Smell.
Insights for Business Growth
Blog Articles From AllSense
The Best Smells in the…
Scientists show that smell is the sense that is most connected to memory and this makes one contemplate that a…
Neuromorphic Chip Can ‘Smell’ Dangerous…
Humans can detect over one trillion smells. It will be a scientific breakthrough if machine learning manages to sense even…
Rotten Zombie Aroma
The tradition of Halloween originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes…
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