The Best Smells in the World
Scientists show that smell is the sense that is most connected to memory and this makes one contemplate that a […]
Business using Scent
Neuromorphic Chip Can ‘Smell’ Dangerous Chemicals
Humans can detect over one trillion smells. It will be a scientific breakthrough if machine learning manages to sense even
Rotten Zombie Aroma
The tradition of Halloween originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes
Smells Can Boost Learning During Sleep
A recent study, which uses rose scents to boost memory performance, investigates the role of odour in learning and memory.
Cologne In The Wild
Would you be caught on a date without cologne or perfume? The right or wrong scent can make or break
Scented tour of Singapore – TimeOut
Always good to see our clients making the hit list on this scented walking tour of Singapore… “She’s done the
Dance Music smells like Spring Rain – My Paper
Dance music smells like spring rain “If music had a smell, what would it be?” Scent expert and business-development director
Heineken pushing boundaries in Music and Scent
Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true
Business using Scent, Research on Scent Marketing, Scent in the Media
The Odor Effect: Stores That Smell Better Do Better Business – Jewelers’ Circular Keystone
Take a whiff. What does your store smell like? If the answer is Mr. Clean, Lean Cuisine, or “nothing,” consider
Business using Scent, Personal Scenting, Scent in the Media
Universities Commission Signature Scents
Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have