All brands use a logo to visually represent their brand. The average person is exposed to up to 5,000 ads a day, so how can you get customers to remember your brand?

The answer is through the sense of smell.

Smell is the only one of our five senses that is directly connected to the part of the brain that processes emotion, memory and associated learning. In fact, you are more likely to remember something that you smell than something that you see, hear or touch.

Now you have the ability to use the sense of smell by creating a unique scent for your brand. Scent branding is a custom scent created to embody your unique brand characteristics. Much like a graphic logo, the scent is used wherever the brand is present. After repeated exposures to the scent, the smell becomes strongly associated with that brand.