Great cameo article in Melbourne Age about ScentAir
“Any place that really cares about a customer’s experience is looking into this,” said David Van Epps, chief executive officer […]
Scent in the Media
Scent in the Media
Scent in the Media
Tobacco ban blows ill wind as pubs scent new dilemma
“AS TOBACCO bans come into force and the air clears in Victoria’s hotels, patrons and staff are being exposed to
Scent in the Media
ScentAir at the Australasian Gaming Expo 19-21 August 2007
Visit us at the Sydney Convention and Exhibition Centre set on beautiful Darling Harbour. http://www.austgamingexpo.com/austgamingexpo/
Scent in the Media, Scent Journal
Image from GlobalShop Trade Show in Las Vegas
David Amaral, ScentAir’s Director of Development & Technical Services talks a show buyer through an interactive touch screen. Audio, visual and olfactory
Scent in the Media
ScentAir in the News again
“Ah, the sweet smell of electronics. Vanilla, with a hint of orange, to be exact. It’s in the air at
Scent in the Media
Daily Telegraph talks about ‘Sweet Smell of Success”
US-based researcher Brian Dyches said successful retailers have learned to titillate customers’ senses – visual, aural and particularly olfactory. Read
Scent in the Media
Calvin Klein “Obsession” Commercial
Selling fragrance through poweful emotions and memory cues [youtube=http://www.youtube.com/watch?v=NdBk3cnhtP4] What other products could you sell this way? Do you want
Scent in the Media
Calvin Klein “Eternity” commercial with Scarlett Johansson
[youtube=http://www.youtube.com/watch?v=0POd7ZZfENY] Moments, memories and emotions – all the powerful things that are said in silence and cherished to be remembered
Scent in the Media
Brands say scents make sense in the guest experience
A well-balanced article covering aroma marketing, drawing on case studies mainly in hopitality and retail: http://www.ajc.com/business/content/business/stories/2007/06/06/0606bizsmells.html