{"id":772,"date":"2013-10-19T03:35:10","date_gmt":"2013-10-19T03:35:10","guid":{"rendered":"http:\/\/blog.allsense.com.sg\/?p=540"},"modified":"2013-10-19T03:35:10","modified_gmt":"2013-10-19T03:35:10","slug":"dance-music-smells-like-spring-rain-my-paper","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/sg\/dance-music-smells-like-spring-rain-my-paper\/","title":{"rendered":"Dance Music smells like Spring Rain &#8211; My Paper"},"content":{"rendered":"<div>\n<div>\n<div>\n<div>\n<h2>Dance music smells like spring rain<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p>&#8220;If music had a smell, what would it be?&#8221;<\/p>\n<p>Scent expert and business-development director of scent provider <a title=\"AllSense\" href=\"http:\/\/www.allsense.com.sg\" target=\"_blank\">AllSense<\/a>, Mr Terry Jacobson, was tasked to design scents to accompany music for The Scenthesizer, a Heineken Green Room party held at Gillman Barracks.<\/p>\n<p>My Paper spoke to the 37-year-old about how scent and music can work together to create a multi-sensory party experience.<\/p>\n<p><a title=\"http:\/\/mypaper.sg\/style\/dance-music-smells-spring-rain-20131014\" href=\"http:\/\/mypaper.sg\/style\/dance-music-smells-spring-rain-20131014\">http:\/\/mypaper.sg\/style\/dance-music-smells-spring-rain-20131014<\/a><\/p>\n<p><a title=\"Interview with My Paper\" href=\"http:\/\/mypaper.sg\/style\/dance-music-smells-spring-rain-20131014\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-543\" alt=\"My Paper\" src=\"http:\/\/blog.allsense.com.sg\/wp-content\/uploads\/2013\/10\/my-paper-logo.jpg\" width=\"500\" height=\"200\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dance music smells like spring rain &#8220;If music had a smell, what would it be?&#8221; Scent expert and business-development director [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,13,15],"tags":[100,189,195,196,164,194],"class_list":["post-772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-using-scent","category-scent-in-the-media","category-scent-marketing-case-studies","tag-allsense","tag-heineken","tag-interview","tag-new-paper","tag-terry-jacobson","tag-tj"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dance Music smells like Spring Rain - My Paper - Scent Marketing and Ambient Scent Machines<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dance Music smells like Spring Rain - My Paper - Scent Marketing and Ambient Scent Machines\" \/>\n<meta property=\"og:description\" content=\"Dance music smells like spring rain &#8220;If music had a smell, what would it be?&#8221; 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