{"id":732,"date":"2008-08-15T08:23:38","date_gmt":"2008-08-15T08:23:38","guid":{"rendered":"http:\/\/bakedgoods.wordpress.com\/?p=134"},"modified":"2008-08-15T08:23:38","modified_gmt":"2008-08-15T08:23:38","slug":"travel-agency-using-its-own-holiday-scent-since-2002","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/sg\/travel-agency-using-its-own-holiday-scent-since-2002\/","title":{"rendered":"Travel agency using its own holiday scent since 2002"},"content":{"rendered":"<p>Thomson travel agency has been using its own holiday scent since 2002.<\/p>\n<p>Using scent to create a holiday atmosphere in a store pulls on the emotional strings that motivate people to book a trip.<\/p>\n<p>The high-street holiday firm pumps out a coconut aroma in three-quarters of its stores and believes offering a sensory experience pushes customers to book their summer vacation.<\/p>\n<p>Glenwright says the coconut scent evokes the positive feelings of past holidays and puts consumers in the mood to book another getaway.<\/p>\n<p>Thomson is keen to release the memory-enhancing aroma in all its shops. The tactic also puts the company ahead of its rivals, according to Glenwright. &#8220;It&#8217;s emotionally engaging in a different way and makes us stand out from other competitors on the high street,&#8221; he says.<\/p>\n<p>http:\/\/www.brandstrategy.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thomson travel agency has been using its own holiday scent since 2002. Using scent to create a holiday atmosphere in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,15],"tags":[],"class_list":["post-732","post","type-post","status-publish","format-standard","hentry","category-business-using-scent","category-scent-marketing-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Travel agency using its own holiday scent since 2002 - Scent Marketing and Ambient Scent Machines<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel agency using its own holiday scent since 2002 - Scent Marketing and Ambient Scent Machines\" \/>\n<meta property=\"og:description\" content=\"Thomson travel agency has been using its own holiday scent since 2002. 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