{"id":729,"date":"2008-06-10T12:49:17","date_gmt":"2008-06-10T12:49:17","guid":{"rendered":"http:\/\/bakedgoods.wordpress.com\/?p=129"},"modified":"2008-06-10T12:49:17","modified_gmt":"2008-06-10T12:49:17","slug":"harrods-introduces-scent-marketing","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/sg\/harrods-introduces-scent-marketing\/","title":{"rendered":"Harrods introduces scent marketing"},"content":{"rendered":"

<\/p>\n

\"Harrods<\/div>\n

<\/p>\n

<\/div>\n

Leading luxury retailer, Harrods is set to lead the way in multi-sensory experiences by injecting tailored aromas into its stores to improve the buying experience.<\/p>\n

A variety of scents have been positioned around Harrods to provoke memories and encourage customers to feel positive about the buying experience.<\/p>\n

Coconut oil will feature in the ladies swimwear department, freshly mown grass will be in garden living and pomegranate in the luxury accessories area.<\/p>\n

The store guides, customer receipts and entrances three, five and ten are all fragranced with the uplifting aroma of Lime and Basil.<\/p>\n

There will also be an opportunity to sample each of the twelve different aromas that are around the store in the Harrods \u2018Lifted\u2019 exhibition \u2013 the world\u2019s first exhibition to be displayed in elevators.<\/p>\n

The logic for the introduction of aroma is a belief that the sense of smell is emotionally powerful, affecting humans up to 75% more than other senses such as sight and sound.<\/p>\n

According to smell expert and Brand sense agency MD Simon Harrop, \u201cThis is because smell bypasses the rational part of the brain and goes straight to the limbic system, which is the part of the brain that controls behaviour and emotion.<\/p>\n

\u201cThis means smell has an instantly good or bad effect on our emotional state \u2013 which ultimately affects our spending behaviour.\u201d<\/p>\n

ref – http:\/\/www.utalkmarketing.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Leading luxury retailer, Harrods is set to lead the way in multi-sensory experiences by injecting tailored aromas into its stores […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,33],"tags":[79,80,81],"class_list":["post-729","post","type-post","status-publish","format-standard","hentry","category-business-using-scent","category-scent-delivery-systems","tag-harrods","tag-retail","tag-scent-marketing"],"yoast_head":"\nHarrods introduces scent marketing - 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