{"id":717,"date":"2008-10-27T04:36:36","date_gmt":"2008-10-27T04:36:36","guid":{"rendered":"http:\/\/bakedgoods.wordpress.com\/?p=154"},"modified":"2008-10-27T04:36:36","modified_gmt":"2008-10-27T04:36:36","slug":"retailers-dont-slash-your-prices-or-your-wrists-just-yet","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/sg\/retailers-dont-slash-your-prices-or-your-wrists-just-yet\/","title":{"rendered":"Retailers &#8211; Don&#8217;t slash your prices (or your wrists) just yet"},"content":{"rendered":"<p>The Lovemarks effect, a book written by Kevin Roberts, CEO Worldwide, Saatchi &amp; Saatchi, demonstrates what differentiates a &#8216;brand&#8217; from a &#8216;lovemark&#8217;.<\/p>\n<p>When it comes to making decisions, people think with their hearts. People are about 80 percent emotional and 20 percent rational. 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