{"id":709,"date":"2008-02-03T12:55:31","date_gmt":"2008-02-03T12:55:31","guid":{"rendered":"http:\/\/bakedgoods.wordpress.com\/?p=113"},"modified":"2008-02-03T12:55:31","modified_gmt":"2008-02-03T12:55:31","slug":"scented-bus-shelters","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/sg\/scented-bus-shelters\/","title":{"rendered":"Scented Bus Shelters"},"content":{"rendered":"<div class=\"snap_preview\">I\u2019m sure everyone knows of the \u2018Got Milk\u2019 campaign (its been running for 13 years now).<\/p>\n<p>Well the campaign just took a turn down memory lane using the power of smell -no not of milk but the smell of freshly baked chocolate cookies, something that loads of Americans consume together with their milk.<\/p>\n<p>Lessons learned on this one &#8211; scent congruency is critical, ie. bus shelters don&#8217;t have much to do with eating or buying cookies.\u00a0 As bus shelters are enclosed areas, I understand the unfulfillable craving for cookies drove many to distraction.<\/p>\n<p>Full story by Tara Weiss at Forbes.com:<\/p>\n<p><a href=\"http:\/\/www.forbes.com\/leadership\/2006\/12\/01\/leadership-milk-advertising-lead-innovation-cx_tw_1201milk.html\"><font color=\"#105cb6\">http:\/\/www.forbes.com\/leadership\/2006\/12\/01\/leadership-milk-advertising-lead-innovation-cx_tw_1201milk.html<\/font><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m sure everyone knows of the \u2018Got Milk\u2019 campaign (its been running for 13 years now). 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