{"id":702,"date":"2007-12-10T12:42:25","date_gmt":"2007-12-10T12:42:25","guid":{"rendered":"http:\/\/allsense.com.sg\/2007\/12\/10\/i-am-reading-rachel-herzs-the-scent-of-desire\/"},"modified":"2007-12-10T12:42:25","modified_gmt":"2007-12-10T12:42:25","slug":"i-am-reading-rachel-herzs-the-scent-of-desire","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/sg\/i-am-reading-rachel-herzs-the-scent-of-desire\/","title":{"rendered":"I am reading Rachel Herz&#8217;s THE SCENT OF DESIRE"},"content":{"rendered":"<p>One of -if not THE- foremost white coat on all things olfactory, Rachel Herz has written a book that is easy to pick up, deeply insightful and presents information which is very human right down to the core.<\/p>\n<p>\u00a0To summarise, to smell is to truly connect with one&#8217;s world in a deeply emotional way.<\/p>\n<p>In some ways it\u00a0is plausable\u00a0for an emotion to also be a smell\u00a0as well as\u00a0a memory. The 3 have an instrinsic biological and neurological connection.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of -if not THE- foremost white coat on all things olfactory, Rachel Herz has written a book that is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-702","post","type-post","status-publish","format-standard","hentry","category-research-on-scent-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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