{"id":759,"date":"2013-02-18T13:39:18","date_gmt":"2013-02-18T13:39:18","guid":{"rendered":"http:\/\/allsense.com.sg\/?p=400"},"modified":"2013-02-18T13:39:18","modified_gmt":"2013-02-18T13:39:18","slug":"enter-the-don-draper-of-smell-branding-fast-company","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/my\/enter-the-don-draper-of-smell-branding-fast-company\/","title":{"rendered":"Enter the “Don Draper of Smell Branding” ~ Fast Company"},"content":{"rendered":"

\"Image\"<\/a><\/p>\n

Give it up for Mark Signorin, AKA\u00a0ScentAir\u2019s top smell guru (official title: \u201cDirector of Fragrance Development). Having personally worked with Mark over the last 5 some years, its great to see him basking in some limelight with this insightful career and industry montage by David Zax at FastCompany.com.\u00a0We have worked together on the design of signature brand scents for some of the world’s leading brands and Mark’s skill and experience is unmatched in our industry.<\/p>\n

On the topic of fragrance imaging for brands, Mark I’m glad you make the process sound so simple.<\/p>\n

Coyishly he responds to Zax’ statement: “You\u2019re the Don Draper <\/a>of smell branding?” with a deprecatingly honest: “I have little vials of fragrance with blotter sticks. I start to describe the notes and how it works with the brand. I say, Let\u2019s find the perfect fragrance for you: we\u2019ll put a little…in …here to get some …, or some …. here to get some more…These types of discussions.”<\/p>\n

These types of discussions? Mark – Fast Company just called you the Don Draper of Smell Branding!<\/em><\/strong><\/p>\n

Overall a well paced article covering Mark’s background and that of ScentAir, as well as some of our clients and case studies.<\/p>\n

Smell The Love: How The Scent Of A Brand Creates Close Connections With Customers.\u00a0BY DAVID ZAX | FEBRUARY 15, 2013.\u00a0Your company\u00a0shouldn’t\u00a0just have a look and feel. It should have a smell, too, argues ScentAir\u2019s Mark Signorin.
\nhttp:\/\/www.fastcompany.com\/3005833\/innovation-agents\/smell-brand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Give it up for Mark Signorin, AKA\u00a0ScentAir\u2019s top smell guru (official title: \u201cDirector of Fragrance Development). Having personally worked with […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,13,15],"tags":[146,147,148,149,150,151,152,20,153],"class_list":["post-759","post","type-post","status-publish","format-standard","hentry","category-business-using-scent","category-scent-in-the-media","category-scent-marketing-case-studies","tag-brand-scent","tag-don-draper","tag-fastcompany","tag-fastcompany-com","tag-madeleine","tag-mark-signorin","tag-proust","tag-scentair","tag-smell-branding"],"_links":{"self":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts\/759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/comments?post=759"}],"version-history":[{"count":0,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts\/759\/revisions"}],"wp:attachment":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/media?parent=759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/categories?post=759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/tags?post=759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}