ScentAir was featured in the July issue of Stores magazine, the official publication of the National Retail Federation, which follows retail trends and consumer habits. Their observation of the success of scent marketing thrust ScentAir into the spotlight, with a great article focusing on ScentAir\u2019s relationship with Bloomingdales.<\/p>\n
At Bloomingdale\u2019s, holiday planning starts in May, with Dennis Dunn (the store\u2019s visual merchandising director) and his staff sitting around a conference room table sniffing scent samples. With the array narrowed down to about eight scents, the smells are then worked into the overall theme of visuals and, as each presentation is assembled, the ScentAir canisters are strategically hidden.<\/p>\n
Dunn will change out the scents midway through the holiday season, \u201cso it\u2019s a constant, updated fresh scent which makes the whole experience different.\u201d The Manhattan Bloomingdale\u2019s is a tourist destination in its own right and there\u2019s a need to \u201ccreate theater,\u201d Dunn says. \u201cThat\u2019s what we\u2019re known for. By the time customers get to the sixth floor where the Christmas shops are, they are mesmerized.\u201d And, for many of them, they want to take it all home with them, including the scent. \u201cWe get asked so often…if they can buy it,\u201d he says.<\/p>\n
Customers wishing to purchase a form of marketing may be the highest praise. And that\u2019s exactly why Conroy believes scent marketing is here for the long haul. \u201cThe adoption of scent as a legitimate form of communications has been proven and now accepted [and] I expect it to become more ubiquitous across retailing in the years to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
ScentAir was featured in the July issue of Stores magazine, the official publication of the National Retail Federation, which follows […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21,34,13,15],"tags":[93,94],"class_list":["post-737","post","type-post","status-publish","format-standard","hentry","category-aroma-marketing","category-campaigns","category-scent-in-the-media","category-scent-marketing-case-studies","tag-bloomingdales","tag-scent-strategy"],"_links":{"self":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts\/737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/comments?post=737"}],"version-history":[{"count":0,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts\/737\/revisions"}],"wp:attachment":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/categories?post=737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/tags?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}