{"id":709,"date":"2008-02-03T12:55:31","date_gmt":"2008-02-03T12:55:31","guid":{"rendered":"http:\/\/bakedgoods.wordpress.com\/?p=113"},"modified":"2008-02-03T12:55:31","modified_gmt":"2008-02-03T12:55:31","slug":"scented-bus-shelters","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/my\/scented-bus-shelters\/","title":{"rendered":"Scented Bus Shelters"},"content":{"rendered":"<div class=\"snap_preview\">I\u2019m sure everyone knows of the \u2018Got Milk\u2019 campaign (its been running for 13 years now).<\/p>\n<p>Well the campaign just took a turn down memory lane using the power of smell -no not of milk but the smell of freshly baked chocolate cookies, something that loads of Americans consume together with their milk.<\/p>\n<p>Lessons learned on this one &#8211; scent congruency is critical, ie. bus shelters don&#8217;t have much to do with eating or buying cookies.\u00a0 As bus shelters are enclosed areas, I understand the unfulfillable craving for cookies drove many to distraction.<\/p>\n<p>Full story by Tara Weiss at Forbes.com:<\/p>\n<p><a href=\"http:\/\/www.forbes.com\/leadership\/2006\/12\/01\/leadership-milk-advertising-lead-innovation-cx_tw_1201milk.html\"><font color=\"#105cb6\">http:\/\/www.forbes.com\/leadership\/2006\/12\/01\/leadership-milk-advertising-lead-innovation-cx_tw_1201milk.html<\/font><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m sure everyone knows of the \u2018Got Milk\u2019 campaign (its been running for 13 years now). Well the campaign just [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21,34],"tags":[],"class_list":["post-709","post","type-post","status-publish","format-standard","hentry","category-aroma-marketing","category-campaigns"],"_links":{"self":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts\/709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/comments?post=709"}],"version-history":[{"count":0,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts\/709\/revisions"}],"wp:attachment":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/media?parent=709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/categories?post=709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/tags?post=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}