{"id":688,"date":"2007-07-27T23:56:40","date_gmt":"2007-07-27T23:56:40","guid":{"rendered":"http:\/\/allsense.com.sg\/2007\/07\/27\/retailers-get-on-the-nose-and-shoppers-like-it-sydney-morning-herald\/"},"modified":"2007-07-27T23:56:40","modified_gmt":"2007-07-27T23:56:40","slug":"retailers-get-on-the-nose-and-shoppers-like-it-sydney-morning-herald","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/my\/retailers-get-on-the-nose-and-shoppers-like-it-sydney-morning-herald\/","title":{"rendered":"Retailers get on the nose &#8211; and shoppers like it &#8211; Sydney Morning Herald"},"content":{"rendered":"<p>A well balanced article on the thrills and spills of Aroma Marketing,<\/p>\n<p><em>&#8230;Experts say fragrance is an effective sales tool because smell is the sense most directly connected to emotion and memory.<\/em><\/p>\n<p><em>&#8220;You smell a rose, and your brain doesn&#8217;t go, R-O-S-E,&#8221; said Charles Zuker, a researcher with the Howard Hughes Medical Institute. &#8220;Your brain recalls what a rose is like.&#8221;<\/em><\/p>\n<p><a href=\"http:\/\/www.smh.com.au\/news\/business\/retailers-get-on-the-nose--and-shoppers-like-it\/2007\/01\/15\/1168709678473.html?page=2\">http:\/\/www.smh.com.au\/news\/business\/retailers-get-on-the-nose&#8211;and-shoppers-like-it\/2007\/01\/15\/1168709678473.html?page=2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well balanced article on the thrills and spills of Aroma Marketing, &#8230;Experts say fragrance is an effective sales tool 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