{"id":659,"date":"2007-04-16T04:27:20","date_gmt":"2007-04-16T04:27:20","guid":{"rendered":"http:\/\/bakedgoods.wordpress.com\/2007\/04\/16\/heard-it-all-before\/"},"modified":"2007-04-16T04:27:20","modified_gmt":"2007-04-16T04:27:20","slug":"heard-it-all-before","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/my\/heard-it-all-before\/","title":{"rendered":"Heard it all before"},"content":{"rendered":"

Yes, seen it all before too.\u00a0 In fact so much so that I don’t even take things at face value anymore.\u00a0<\/p>\n

The problem which has brought about this current state of affairs is 2-fold:<\/p>\n

    \n
  1. As consumers, we have been pushed and abused beyond the limits of what our eyes and ears can tolerate.\u00a0 Many of these communications are at best unwanted and mostly unsolicited. At worst its a misdirected, mass-communicated MONOLOGUE.<\/li>\n
  2. TV and entertainment in general has always implicitly requested that to obtain maximum enjoyment from it we suspend our belief -yes he did take 14 bullets in the chest, then get up and catch that bus…sure it can happen.<\/li>\n<\/ol>\n

    So whilst big brands, mass market publishers and global corporates are here for the long-haul, what is clear is that the average-joe ain’t gonna be takin’ the mass-crafted marketing monologue no mo.<\/p>\n

    Media fragmentation and Attention Deficit Disordered consumers are not new concepts, nor is the power of persuasion which individuals both alone and collectively tap into on an increasing basis.<\/p>\n

    We as customers, consumers and collaborators want to be engaged, we want to be offered the choice of a dialogue, we want to be remembered as the individuals we are, we want to be entertained as if reality had no bearing and we want to consume on our own terms.<\/p>\n

    VivA multi-sensory communication, VivA extra-sensory stimulation!!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Yes, seen it all before too.\u00a0 In fact so much so that I don’t even take things at face value […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-659","post","type-post","status-publish","format-standard","hentry","category-scent-journal"],"_links":{"self":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/comments?post=659"}],"version-history":[{"count":0,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/posts\/659\/revisions"}],"wp:attachment":[{"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/media?parent=659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/categories?post=659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/my\/wp-json\/wp\/v2\/tags?post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}