{"id":3222,"date":"2026-03-14T08:12:12","date_gmt":"2026-03-14T08:12:12","guid":{"rendered":"https:\/\/allsense.tecnotia.com\/my\/?page_id=3222"},"modified":"2026-03-28T06:38:26","modified_gmt":"2026-03-28T06:38:26","slug":"tangs-department-store-case-study","status":"publish","type":"page","link":"https:\/\/allsense.tecnotia.com\/my\/tangs-department-store-case-study\/","title":{"rendered":"Tangs Department Store Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3222\" class=\"elementor elementor-3222\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b74e461 e-flex e-con-boxed e-con e-parent\" data-id=\"b74e461\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e452c61 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e452c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tangs Department Store Case Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c1921 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"39c1921\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/allsense.tecnotia.com\/my\/tangs-department-store-case-study\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tangs Department Store Case Study<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7b4e58 e-flex e-con-boxed e-con e-parent\" data-id=\"a7b4e58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9968a62 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9968a62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c68173 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8c68173\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"630\" src=\"https:\/\/allsense.tecnotia.com\/my\/wp-content\/uploads\/2026\/03\/Tangs-1024x630-1.jpg\" class=\"attachment-large size-large wp-image-3236\" alt=\"\" srcset=\"https:\/\/allsense.tecnotia.com\/my\/wp-content\/uploads\/2026\/03\/Tangs-1024x630-1.jpg 1024w, https:\/\/allsense.tecnotia.com\/my\/wp-content\/uploads\/2026\/03\/Tangs-1024x630-1-300x185.jpg 300w, https:\/\/allsense.tecnotia.com\/my\/wp-content\/uploads\/2026\/03\/Tangs-1024x630-1-768x473.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5fad8b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d5fad8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b78b42d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"b78b42d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Tangs Department Store<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfe989d e-con-full e-flex e-con e-child\" data-id=\"cfe989d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90dd28c elementor-widget elementor-widget-heading\" data-id=\"90dd28c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHALLENGE:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a68e53b elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a68e53b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To commemorate its 80th anniversary Singapore retail icon, TANGS, has taken a bold step in transforming the TANGS store on Orchard Road.<\/p><p>Accentuating its position as the gateway to the Orchard Road shopping belt. TANGS\u2019 distinctive green-tiled roof has been preserved as a symbolic icon of TANGS\u2019 unique history. However, the store front has been refreshed with larger display windows reinforcing TANGS\u2019 reputation for stunning displays. The transformation also brings a complete and first-of-its-kind beauty and wellness experience on the first and seventh floors of TANGS.<\/p><p>Taking the cue from customer preferences, TANGS has introduced a new hybrid concept combining the best of department stores and shopping malls. The concept embodies the signature TANGS style of creative curatorship, bringing the best-of-category brands and propositions in beauty, fashion, home and dining. At the same time, it offers the same comprehensive flagship boutique experience available in shopping malls, while retaining the intimate setting of a department store.<\/p><p>\u201cCelebrating 80 years is a mark of achievement for any retail brand. We attribute our success to always having our fingers on the pulse of the consumers and intimately knowing their wants and their preferences,\u201d said Mr. Foo Tiang Sooi, CEO of TANGS. \u201cDepartment stores are facing strong competition from shopping malls and online shopping portals. We will go beyond our role as mere retailers and instead, be the creators of a totally immersive TANGS experience that continually entertains, excites and evolves.\u201d<\/p><p>TANGS celebrates 80 years of being at the forefront of fashion and contemporary lifestyle retail. With its 80th Anniversary, Singapore\u2019s most iconic store has raised the bar for the retail industry as TANGS steps up its role as a curator of brands, redefining the department store concept as we know it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce73c17 e-con-full e-flex e-con e-child\" data-id=\"ce73c17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd003c0 elementor-widget elementor-widget-heading\" data-id=\"fd003c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOLUTION:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b87651 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9b87651\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The visual landscape is cluttered. New brands enter the landscape at a terrific pace. Online shopping convenience pitted against the in-store social and physical validation and connectivity.<\/p><p>Brand engagement is now defined on the customer\u2019s terms. Visual display is no longer enough. Power of purchase is motivated on an emotional level. Research shows the human sense of smell is processed at the root stem of our brains where memory and emotion dwell.<\/p><p>The human sense of smell is the final frontier of multi-sensory retail branding, drawing attention to products, conveying themes and motivating increased dwell time and sales.<\/p><p>Consulting closely with CK Tang, AllSense developed a signature fragrance to capture the emotive brand essence of Tangs, and represent it as a tangible essence to engage and emotivate patrons of this iconic Singaporean brand.<\/p><p>Client CK Tang<br \/>Services Design of signature brand fragrance, technical implementation &amp; multi-year site management<br \/>Year 2010<br \/>Link\u00a0<a href=\"http:\/\/www.tangs.com\/\">www.tangs.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b8f156 e-flex e-con-boxed e-con e-parent\" data-id=\"5b8f156\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09adc1e e-con-full e-flex e-con e-child\" data-id=\"09adc1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef7233 elementor-widget elementor-widget-heading\" data-id=\"4ef7233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let us help you with your Scent Marketing needs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4841eb elementor-widget elementor-widget-text-editor\" data-id=\"a4841eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"text-4119547508\" class=\"text\"><p>Send us a message through the form below. We look forward to assisting you!<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c68341 e-con-full e-flex e-con e-child\" data-id=\"3c68341\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d03f2b e-con-full e-flex e-con e-child\" data-id=\"3d03f2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5104 elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-5104 elementor-widget-form\" data-id=\"5104\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form 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required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tOther\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"1\" placeholder=\"Other\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_d95ea3d elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_d95ea3d\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_d95ea3d]\" id=\"form-field-field_d95ea3d\" rows=\"4\" placeholder=\"Message\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Tangs Department Store CHALLENGE: To commemorate its 80th anniversary Singapore retail icon, TANGS, has taken a bold step in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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