Research on Scent Marketing

One of -if not THE- foremost white coat on all things olfactory, Rachel Herz has written a book that is […]

A study by Dr. Anja Stöhr from University of Paderborn (thats in Germany) seems to suggest a strong correlation between

“When it comes to the home, and what that means to people, powerful and rich emotions are triggered. These feelings

Martin Lindstrom, author of Brand Sense: Build powerful brands through touch, taste, smell, sight, and sound, says that 75 percent

Researchers find SMELL is often an undervalued sense because people are more aware of the visual aspects of their perceptions…..