The Best Smells in the…
Scientists show that smell is the sense that is most connected to memory and this…
Neuromorphic Chip Can ‘Smell’ Dangerous…
Humans can detect over one trillion smells. It will be a scientific breakthrough if machine…
Rotten Zombie Aroma
The tradition of Halloween originated with the ancient Celtic festival of Samhain, when people would…
Why People Love the Smell…
Have you ever caught a whiff of an errant splash of gasoline at the gas…
Smells Can Boost Learning During…
A recent study, which uses rose scents to boost memory performance, investigates the role of…
Scent of Cologne Can Guard…
In recent weeks, the popularity of traditional Turkish cologne has soared as people now look…
Cologne In The Wild
Would you be caught on a date without cologne or perfume? The right or wrong…
Urban Smellscapes – Understanding and…
By Victoria Henshaw, this is going to be a good read! Lets let the blurb…
Scented tour of Singapore –…
Always good to see our clients making the hit list on this scented walking tour…
Dance Music smells like Spring…
Dance music smells like spring rain “If music had a smell, what would it be?”…
Experience the Scent of Music
Experience the Scent of Music. 1 day(s) to go. http://lnkd.in/bWibxYR #TheScenthesizer #HeinekenSG
Heineken pushing boundaries in Music…
Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music…
The Odor Effect: Stores That…
Take a whiff. What does your store smell like? If the answer is Mr. Clean,…
Universities Commission Signature Scents
Colleges and universities are capturing the unique elements of their brands and creating signature scents.…
Nielsen report – Win over…
Asia Pacific consumers are the most likely to be won over by designer brand appeal.…
ION Orchard Mall wins Gold…
ION Orchard shopping mall has won the Gold Prix d’Excellence Award presented by the International…
ESPN – St. Louis Rams…
Katie Linendoll: When I was in fourth grade, we had to come up with an…
“How Manufactured Smells Are Making…
“Next time you’re at a hotel, chain store, large concert venue, or casino, stop and…
Smell Like the Living Dead…
Fragrance House Demeter has done it again. The Zombie for Him fragrance is formulated with…
Sunday Times talks Scent in…
“Scents help with brand association and forge an intimate bond with shoppers,” reports the Times.…
1,400 New Fragrances were Launched…
1,400 new fragrances were launched in 2012. Dutch artists Lernert and Sander have collected samples…
Hospital sniffer dogs smell out…
Turns out dogs can identify the presence of bacterial infection by smelling the air around…
Dolce&Gabbana Luxury perfume for Babies
Nothing wrong with a bit of ‘Cradle Marketing’? “We all know that children smell beautiful,…
Enter the “Don Draper of…
Give it up for Mark Signorin, AKA ScentAir’s top smell guru (official title: “Director of Fragrance…
The Scent of Spring, Olfactory…
ION Orchard, Singapore’s premiere shopping mall destination once again delights shoppers and patrons with this…
McCormick spices up Digital Signage…
[youtube=http://www.youtube.com/watch?v=F1fNIY8Vkec&w=560&h=315] In another custom engineered project ScentAir has had the pleasure working on, McCormick spices up…
“We’re the best-smelling agency in…
“I guarantee you, we’re the best-smelling agency in the country,” says Todd Tilford, chief creative…
Bloomberg on ION Orchard
Bloomberg acknowledges our pioneering scent branding work at this iconic Singaporean property, ION Orchard. “ScentAir Launches…
Man Hands: Enter Manly Scented…
Tired of your hands smelling like cucumbers, orange blossom, or whatever other feminine fragrance happens…
Game of Thrones perfume, the…
The Game of Thrones Fire and Blood Perfume is Inspired by Dragons The Game of…
Forbes – The Secret Weapon…
“Next time you step foot in a luxury hotel, take a minute to consider the…
Smell like French perfume, Lose…
…”Designed at the Parisian perfume house Robertet, the product contains a ‘feel-good’ chemical that creates…
Pope Benedict XVI gets it…
For a man of god, the Holy Father certainly has expensive tastes. Being the Vicar…
N.Y. grocery turns to scent…
July 18, 2011 11:19 AM N.Y. grocery turns to scent marketing (CBS News)A supermarket…
The Scent of Departure
“For many travelers, sharing the memory of their trip is as pleasurable as the experience…
Eau De Engine, the New…
Vodafone has launched a new cologne that smells of burnt rubber and gasoline to promote…
33 Week Pregnant Shopper Labouring…
…” Hope this finds you well. I have a rather weird request but I hope you’re…
“Aroma billboards on way to…
Mark Russell, from the Melbourne Age, talks to us about Scent Marketing as a trend. He…
Sweet smell of success on…
“What scent will make you spend more? Probably a subtle mix of natural herbs, fruits…
Smell Chocolate, Feel Better –…
Neil Martin at the Human Olfaction Laboratory at Middlesex University, discovered the power of chocolate…
Fashion Season in the Air…
Spring shopping at ION Orchard promises to surprise and delight the senses with a floral…
CityCenter Las Vegas comes to…
CityCenter Las Vegas…the newest section of “desert gold” named Best Commercial project of 2009, the…
World’s Largest Scented Billboard
In a marketing campaign for Unilever’s Shampoo Pinuk, ScentAir installed a custom fragrance delivery system…
Smell of Space
Strong and metallic – for NASA engineer and astronaut Gregory Chamitoff, who is on board…
Bloomingdales Scent Strategy featured in…
ScentAir was featured in the July issue of Stores magazine, the official publication of the…
Cougar Scent – New Cologne…
Now there is a new development in the world of cougars, and it’s a product…
ION Orchard, Award Winning Iconic…
SINGAPORE – Seated at the junction of Orchard and Paterson Roads, at the prime site…
Stairwell to Heaven
British Car Park operator NCP introduces novel scent strategy to engage parkers In the aim…
Airports connect to travelers with…
UK’s East Midlands Airport, located about an hour and a half north of London, serves…
The Bad News for 83%…
What we hear and what we smell are more powerful than what we see…Brand futurist…
Scented Signage – JCDecaux launches…
JCDecaux has launched its first Australian ‘scent’ campaign for Fonterra Connoisseur Yoghurt. The JCDecaux scent…
President uses scent to engage…
A team of supporters of [the now successful] presidential frontrunner Lee Myung-bak has been secretly…
The First rule of Smell…
…is you do not talk about Smell Club – at least not in English. www.nioibu.com…
BURGER KING® FLAME™ – Body…
No jokes! American men (and women?) can for a mere $US3.99 get it on, that…
Brazil, land of sensuality and…
BrandChannel.com – Branding by the Nose in Brazil by Ana Paula Palombo Terzi Smell is…
Lab in Outer Space
Taking the quest for the finest floral to the outer limits, IFF (International Flavours &…
Architecture can influence health
A drive to retain hospital staff and expedite patient recovery in hospitals is creating a…
Retailers – Don’t slash your…
The Lovemarks effect, a book written by Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, demonstrates…
The Changing Face of Retail…
With the convenience of online sales and increase in pertrol costs, what should retailers do…
Ministry of Sound goes Multi…
MOS uses ambient scent at the launch party for their ‘Nightlife’ new fragrance for him…
Scented Fashion….oh yes!
In a novel attempt to recapture the attention of visually-overloaded consumers, a Swedish fashion label…
Travel agency using its own…
Thomson travel agency has been using its own holiday scent since 2002. Using scent to…
Customer Sevice Centres show the…
Post Properties has rolled out ScentAir Technologies scent delivery system across its 62-community, 22,400-unit portfolio,…
How it feels … to…
Oh no, I cringed all the way through reading this article. http://www.theage.com.au/articles/2008/01/03/1198949980961.html
Harrods introduces scent marketing
Leading luxury retailer, Harrods is set to lead the way in multi-sensory experiences by injecting…
NEWS FLASH: Aroma Of Chocolate…
According to a Study – YES it happened, and YES the shoppers were even on…
Scented Newspaper is coming to…
News Limited to launch scented campaigns in print. AdNews breaks the story – http://www.adnews.com.au/news.cfm?NewsID=4279&alpha=1805&beta=12170
Stink Bomb
While retailers and developers turn to positive smells for advertising and marketing, the U.S. Department of…
A Definition of Visual Merchandising
From Wikipedia, the free encyclopedia Visual merchandising is creating visual displays and arranging merchandise assortments…
Modern Bride Magazine calls scent…
Scent-sational Infuse your big day with fragrances by renting a scent machine (from $300, scentevents.com).…
Smell and the rules of…
“…News flash! The way you smell plays a big part in your ability to attract…
Notebook on “Scents of Self”
We can garner valuable insight into the potency of environmental scenting by looking at the…
The Volkswagen ‘VbubbleU ‘ –…
ScentAir takes interactive scent sampling to the road. The Volkswagen or ‘VbubbleU ‘ shows that…
“Scents of space” says Sydney…
Sydney Morning Herald talks about increasing popularity in using ambient scent both in home and…
Kool Aid scented Reeboks
Reebok is set to launch the first in a line of shoes with the built-in…
Scented Bus Shelters
I’m sure everyone knows of the ‘Got Milk’ campaign (its been running for 13 years…
Anosmia, tuning out of the…
If you smell an odour for long enough, you eventually stop noticing it. This is…
Fire at Fergie’s home after…
The Duchess of York is facing a £20,000 clean-up bill after nearly burning down her…
Gilly Hicks Sydney, an X-rated…
The new brainchild (or should we say ‘sex’ child) of the Abercrombie family – Gilly…
Follow your Nose to a…
“It’s not the new open floor plan or the designer faucets or even the trendy…
I am reading Rachel Herz’s…
One of -if not THE- foremost white coat on all things olfactory, Rachel Herz has…
Ragtrader Feature Article on Scent…
“Smart retailers aren’t just relying on a shop window to lure shoppers inside their doors…
Eau de Hotel
Great article in the NY Times covering the sensory brand experience that hotels are really…
Scent Research in Retail
A study by Dr. Anja Stöhr from University of Paderborn (thats in Germany) seems to…
Air New Zealand connects with…
ScentAir working with One Green Bean, facilitated this outdoor campaign which traveled from Sydney to…
The Perfume Shop, a candy…
I just bought a bottle of perfume for my girlfriend. The visit led me to…
ScentAir exhibiting @ Australasian Gaming…
http://infosalons.com.au/InfoForum/listings/gamingexpo07s/listing.html
Retailers get on the nose…
A well balanced article on the thrills and spills of Aroma Marketing, …Experts say fragrance…
And it’s a Seller…The ‘Westin…
“White Tea by Westin is a custom-designed scent that evokes the personality of the brand,…
Scent Marketing – article in…
Great article in the Australian Retailers Association magazine talks about the link between aroma and…
Great cameo article in Melbourne…
“Any place that really cares about a customer’s experience is looking into this,” said David…