Scent Marketing Singapore, Author at Scent Marketing and Ambient Scent Machines

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I am almost cover to cover with Rachel Herz’s SCENT OF DESIRE. I will try to surmise a deduced hypothesis […]

[youtube=http://au.youtube.com/watch?v=6NQsCG1NwYg]

One of -if not THE- foremost white coat on all things olfactory, Rachel Herz has written a book that is

“Smart retailers aren’t just relying on a shop window to lure shoppers inside their doors these days……Research suggests shoppers will

Museum of Sydney – ambient interior for exhibition

Great article in the NY Times covering the sensory brand experience that hotels are really understanding, Quotes from Martin Lindstrom

A study by Dr. Anja Stöhr from University of Paderborn (thats in Germany) seems to suggest a strong correlation between

ScentAir working with One Green Bean, facilitated this outdoor campaign which traveled from Sydney to Melbourne and back again over