Calvin Klein “Eternity” commercial with Scarlett Johansson
[youtube=http://www.youtube.com/watch?v=0POd7ZZfENY] Moments, memories and emotions – all the powerful things that are said in silence and cherished to be remembered
Scent in the Media
Scent Journal
Over 1,500 fragrances -That’s a lot of choice
Thanks to some smart aroma consulting, you can take the guesswork out of selecting the right fragrance to represent your
Biology of Smell
Big on Biology
Did you know…. – Of the five senses, smell is the only one that has a direct pathway to the
Scent in the Media
Brands say scents make sense in the guest experience
A well-balanced article covering aroma marketing, drawing on case studies mainly in hopitality and retail: http://www.ajc.com/business/content/business/stories/2007/06/06/0606bizsmells.html
Research on Scent Marketing
Lindstrom, the ‘All Sense’ Brand Guru
Martin Lindstrom, author of Brand Sense: Build powerful brands through touch, taste, smell, sight, and sound, says that 75 percent
Biology of Smell
Did you Know?
About 80% of what we taste is actually due to our sense of smell. Without the sense of smell, we
Business using Scent
Apparently a well know fact that
The Tokyo Stock Exchange diffuses peppermint into the air in the afternoons to make the brokers feel invigorated
Scent Journal
Every Person has their own unique Smell
Try this wacky experiment courtesy of the ABC: http://www.abc.net.au/spark/smelly/whats/
Scent Journal
Best Smells around the world -according to Lonely Planet
From ‘nightflowering Jasmine’ to ‘Italian coffee’, what have I been missing out on for all these years? http://www.lonelyplanet.com/bluelist/index.cfm?fa=main.viewList&list_id=1322
Research on Scent Marketing
Smell undervalued as a Sense
Researchers find SMELL is often an undervalued sense because people are more aware of the visual aspects of their perceptions…..
