{"id":5705,"date":"2011-05-19T10:28:38","date_gmt":"2011-05-19T10:28:38","guid":{"rendered":"http:\/\/allsense.com.au\/?p=281"},"modified":"2011-05-19T10:28:38","modified_gmt":"2011-05-19T10:28:38","slug":"the-scent-of-departure","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/au\/the-scent-of-departure\/","title":{"rendered":"The Scent of Departure"},"content":{"rendered":"<p><a href=\"http:\/\/blog.allsense.com.sg\/wp-content\/uploads\/2011\/05\/scent-of-departure.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-282\" title=\"scent of departure\" src=\"http:\/\/blog.allsense.com.sg\/wp-content\/uploads\/2011\/05\/scent-of-departure.jpg\" alt=\"\" width=\"380\" height=\"192\" \/><\/a>&#8220;For many travelers, sharing the memory of their trip is as pleasurable as the experience itself. However, while photos, food, music and art can give a flavour of foreign climes, capturing the smell of a city has remained somewhat more problematic. Enter <a href=\"http:\/\/www.thescentofdeparture.com\/\">Scent of Departure<\/a>, a new perfume sold in airport duty-free shops that aims to capture a city\u2019s fragrance in a bottle.<\/p>\n<p>The 50ml bottles carry the three letter code of the airport they are purchased in, and the fragrance inside is designed to evoke that city\u2019s atmosphere. For example, in the company\u2019s own words, the Vienna perfume is reminiscent of \u201cA walk from the peaceful Danube &#8211; banks full of enchanting scents of fresh mint, cut grass and water flowers &#8211; to an outdoor breakfast in the Palace garden of Belveder. Enjoy the garden&#8217;s baroque atmosphere and the gourmand scents of Wien\u2019s pastries, delicious with their gourmand notes of vanilla, liquorice, chocolate and coffee.\u201d Created by Parisian Gerald Ghislain and Magali Senequier, the scents currently listed online represent Munich, Vienna, Istanbul, Budapest and Frankfurt. The bottles carry a suggested retail price of EUR 29, and are due for full global release in late 2011.&#8221;<\/p>\n<p><a href=\"http:\/\/www.thescentofdeparture.com\/\">http:\/\/www.thescentofdeparture.com\/<\/a><br \/>\n<a href=\"http:\/\/www.springwise.com\/fashion_beauty\/scentofdeparture\/\">http:\/\/www.springwise.com\/fashion_beauty\/scentofdeparture\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;For many travelers, sharing the memory of their trip is as pleasurable as the experience itself. However, while photos, food, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[74,116,36,117,118],"class_list":["post-5705","post","type-post","status-publish","format-standard","hentry","category-scent-in-the-media","tag-airport","tag-city-branding","tag-perfume","tag-scent-of-departure","tag-travel"],"_links":{"self":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/posts\/5705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/comments?post=5705"}],"version-history":[{"count":0,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/posts\/5705\/revisions"}],"wp:attachment":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/media?parent=5705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/categories?post=5705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/tags?post=5705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}