{"id":5704,"date":"2010-12-14T15:03:11","date_gmt":"2010-12-14T15:03:11","guid":{"rendered":"http:\/\/allsense.com.au\/?p=272"},"modified":"2010-12-14T15:03:11","modified_gmt":"2010-12-14T15:03:11","slug":"eau-de-engine-the-new-scent-by-team-vodafone","status":"publish","type":"post","link":"https:\/\/allsense.tecnotia.com\/au\/eau-de-engine-the-new-scent-by-team-vodafone\/","title":{"rendered":"Eau De Engine, the New Scent by Team Vodafone"},"content":{"rendered":"

\ufeff\ufeff\ufeffVodafone has launched a new cologne that smells of burnt rubber and gasoline to promote its TeamVodafone and involvement in the Sydney 500.<\/p>\n

The \u2018Eau de Engine\u2019 cologne, which has been created by ideas agency Tongue, is aimed at men and carries the strapline, \u201cWhy smell like a man, when you can smell like a V8\u201d.<\/p>\n

\"\"<\/a>
\nAt Vodafone, we believe there is nothing more enthralling than the pungent smell that froths from the underbelly of a V8 Supercar.<\/p>\n

This intoxicating aroma of ethanol mixed with burnt rubber, just does it for us every time. As principal sponsor of TeamVodafone, we\u2019re proud to announce the launch of Eau De Engine; a stunning new fragrance for men that embodies everything we love about racing- the heroism, the unihibited masculinity, the V8 power, and let\u2019s not forget, the unforgettable scent of burnt rubber.<\/p>\n

\u201cBoth Jamie and I have been fortunate enough to climb to the top of the V8 mountain and inhale the rarefied air usually reserved only for V8 motor racing winners,\u201d explains Craig Lowndes, TeamVodafone driver. \u201cThis is a chance for all Australians, not just motor sport enthusiasts, to know exactly what that smells like.\u201d<\/p>\n

Jamie Whincup, brings further light to the philosophy behind Eau De Engine by explaining, “There is nothing like the sweet smell of success, mixed with grease and burnt rubber. Behold the scent of motorsport passion! May the true essence of this great sport ignite the nostrils, and unleash the zeal and passion of the Australian public.\u201d\u00a0<\/p>\n

\u00a0<\/a><\/a>Why smell like a man, when you can smell like a V8.<\/p>\n

[youtube=http:\/\/www.youtube.com\/watch?v=xGRQQdag8cA&feature=player_embedded]<\/p>\n

http:\/\/blog.vodafone.com.au\/blog\/news\/eau-de-engine-fragrance-by-teamvodafone\/<\/a>
\nhttp:\/\/www.bandt.com.au\/news\/breaking-campaign–vodafone-races-ahead-with-v8-co<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ufeff\ufeff\ufeffVodafone has launched a new cologne that smells of burnt rubber and gasoline to promote its TeamVodafone and involvement in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21,10,34,13],"tags":[112,113,114,115],"class_list":["post-5704","post","type-post","status-publish","format-standard","hentry","category-aroma-marketing","category-business-using-scent","category-campaigns","category-scent-in-the-media","tag-bt","tag-bandt","tag-tongue","tag-vodafone"],"_links":{"self":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/posts\/5704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/comments?post=5704"}],"version-history":[{"count":0,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/posts\/5704\/revisions"}],"wp:attachment":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/media?parent=5704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/categories?post=5704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/tags?post=5704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}