Thomson travel agency has been using its own holiday scent since 2002.<\/p>\n
Using scent to create a holiday atmosphere in a store pulls on the emotional strings that motivate people to book a trip.<\/p>\n
The high-street holiday firm pumps out a coconut aroma in three-quarters of its stores and believes offering a sensory experience pushes customers to book their summer vacation.<\/p>\n
Glenwright says the coconut scent evokes the positive feelings of past holidays and puts consumers in the mood to book another getaway.<\/p>\n
Thomson is keen to release the memory-enhancing aroma in all its shops. The tactic also puts the company ahead of its rivals, according to Glenwright. “It’s emotionally engaging in a different way and makes us stand out from other competitors on the high street,” he says.<\/p>\n
http:\/\/www.brandstrategy.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"
Thomson travel agency has been using its own holiday scent since 2002. Using scent to create a holiday atmosphere in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,15],"tags":[],"class_list":["post-5686","post","type-post","status-publish","format-standard","hentry","category-business-using-scent","category-scent-marketing-case-studies"],"_links":{"self":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/posts\/5686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/comments?post=5686"}],"version-history":[{"count":0,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/posts\/5686\/revisions"}],"wp:attachment":[{"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/media?parent=5686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/categories?post=5686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsense.tecnotia.com\/au\/wp-json\/wp\/v2\/tags?post=5686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}